Discover what Seoul feels like, right now.
Shop Seoul. Feel Seoul. Find your Seoul.
FASHION / BEAUTY / LIFESTYLE
MODERN SEOUL, BEAUTIFULLY CURATED
Curated by SHINSEGAE, NEWTRO SEOUL brings together K-Beauty, Fragrance, Wellness, and Lifestyle shaping Seoul today—all in one place.
MONDAY – SATURDAY 10:00 AM – 9:00 PM
SUNDAY 11:00 AM – 7:00 PM
LOCATED ON LEVEL 1
MEET THE BRANDS
SKINCARE
SUNGBOON EDITOR · mixsoon · Ongredients
NINELESS · purcell · FULLY· Yunjac · skit · O’LABS
fromrier · KEYTH · glow · Tender garden
RX24 · AROCELL
MAKEUP
hince · BBIA · Milk Touch
VIDIVICI · ABOUT TONE
PERFUME · BODY · HAIR
KUNDAL · JUST AS I AM
AZH · EPAIS · MIHAK
BEAUTY DEVICE
THOME · beaund
INNER BEAUTY
FOODOLOGY· BB LAB · SANS
LIFESTYLE GIFT
taylor scents · MUJAGI · PAUL&ANNA
33 BRANDS, ONE SEOUL